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Advertising with 1360 WCHL!
Interested in advertising on 1360 WCHL? Contact Aubrey Fox Williams.
THE MARKET:
CHAPEL HILL-CARRBORO BOOMS
Orange County’s Economy is the State’s Strongest!
- Chapel Hill continues to experience positive retail sales growth
- Orange County year to date retail sales (Jan-Feb) are 11.3% higher than 2010, the HIGHEST in FIVE years!!
- 54, 972 people now live in Chapel Hill – our village is now a city.
- Carrboro’s population continues to flourish with over 19,000 people.
- Chapel Hill-Carrboro has grown more than 25% since 1990.
- Over 85% of WCHL listeners are homeowners.
There are great things happening for all of us in our community. There are many new people each month that need to hear your message. They are educated, affluent, and listening to WCHL.
WHY WCHL WORKS!
- News Talk 1360 WCHL is the only radio station exclusively focused on Chapel Hill, Carrboro and Orange County.
- WCHL is Chapel Hill-Carrboro, uniquely part of the town, with a unique blend of local news, progressive talk and UNC Tar Heel sports.
- WCHL speaks to this affluent, educated and upscale market in its own language, and interacts according to the needs of listeners and customers.
- Local advertisers enjoy proven results because WCHL’s campaigns are crafted to in the same targeted way, creating the appetite for filling the need.
MORE WCHL FACTS
- WCHL is locally owned and operated.
- WCHL has a local news operation second to none. Your message on WCHL appears in a highly respected and credible environment.
- WCHL is the only radio station on the planet devoted to entertaining, informing and enriching the lives of the people of Chapel Hill, Carrboro and surrounding communities.
- We are proud to bring to Orange County CBS Radio News… including comprehensive coverage of national and world news, Charles Osgood, great sports reporting and much more.
- WCHL is honored to be the flagship station for the University of North Carolina Tar Heel Sports Network.
- WCHL delivers Chapel Hill’s upscale, educated audience with programming uniquely tailored to the market’s needs.
- We are always planning more grand promotions, including major ones that make it impossible for anyone to ignore WCHL and small ones that will make it impossible to turn it off. We are constantly creating attention in exciting ways that add excitement to your product’s presentation.
- WCHL is a place for fun, games and the kind of ongoing contests that our listeners enjoy. And we continue to dream up new ideas to keep it fresh.
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WCHL Delivers Results WCHL has been back on the air in it’s current format for eight years. The average length of time WCHL partners have advertised on the station is almost six years! Plain and simple… WCHL drives business for local businesses!!! |
OUR ADVERTISERS ARE TALKING ABOUT WCHL!
“We decided a couple of years ago that as a locally owned, locally operated business, we needed to do a better job connecting with local customers and identifying our brand locally. Since then, we constantly get new customers who come in and tell us they appreciate the fact we are local and they thank us for supporting WCHL.”
Edward S. Holmes, Jr., President/CEO, Holmes Oil Company, Inc. dba CRUIZERS
“The Chapel Hill Restaurant Group has advertised with WCHL for the past decade, and we have been completely satisfied with their ability to reach the Triangle with our corporate message. Their professionalism, creativity, and knowledge perfectly complement our marketing efforts.”
Greg Overbeck, Owner, Chapel Hill Restaurant Group
“It is rare for our company to enter into a long term agreement with any radio station, but we do it with WCHL because we know that the station gets results for our Chapel Hill store, and we’re confident that it will continue to do so in the future. The employees at our Chapel Hill store consistently get feedback from customers who have heard their voices—and our company’s message—on WCHL.”
Chuck Millsaps, Minister of Culture, Great Outdoor Provision Company
“WCHL is great for the Cedars because we have found that the programming—even the liberal talk that I, personally, am not always crazy about—reaches our local target market better than anything we do. WCHL is the only real source for local news, which is particularly important to our target market. By the time we meet our prospects, they feel that they know Lynne and me and trust us because they have heard us on the radio so much. WCHL is the only radio that we use because it works.”
Bob Woodruff, President & CEO, The Cedars of Chapel Hill
“I’ve put more of my advertising in radio and the business is growing, so something is working. We’ve definitely had people come in and say that they came to the store because they heard me on WCHL; a great thing about WCHL is that people hear my voice and believe the message.”
Berkeley Grimball, Owner, Grimball Jewelers
“WCHL has been an important part of our marketing for many years. I know it works because on a regular basis I hear comments from clients who hear our spots. One day a lady called me to list her house because she heard my spots on the radio! The folks at WCHL are all great to work with.”
Tony Hall, Broker/Owner, Tony Hall & Associates Real Estate
The WCHL Morning News with Ron Stutts
